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Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

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How To Succeed At Online Product Creation The Easy Way

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

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How Successful Investors Prepare Their Real Estate Analysis

Successful real estate investors never rely simply on what others tell them. Once a prospective real estate investment has been located, prudent investors conduct a close examination of the rental property’s income, expenses, cash flow, rates of return, and profitability. Regardless what overzealous agents or sellers say, vigilant real estate investing demands a validation of the numbers.

To achieve this, real estate investors rely on a variety of reports and rates of return to measure an income property’s financial performance. And in this article, we’ll consider a few of these reports and financial measures.

Reports

The most popular report used in real estate investing circles is perhaps the Annual Property Operating Data, or APOD. This is because an APOD gives the real estate analyst a quick evaluation or “snapshot” of property performance during the first year of ownership. It does not consider tax shelter, but an APOD created correctly can serve as the real estate equivalent of an annual income and expense statement.

A Proforma Income Statement is also popular amongst analysts. Although comprised of speculated numbers, a proforma provides a useful way for real estate investors and analysts to evaluate an investment property’s future, long-term cash flow, performance. Proformas regularly project numbers out over a period of ten to twenty years.

Certainly one of the most important documents for a real estate analysis is the Rent Roll. This is because a property’s sources of income and income stream are vital to making wise real estate investment decisions. A rent roll typically lists currently occupied units with current rents along with vacant units and market rents. During the due diligence, of course, rents shown in the rent roll should be confirmed by the tenants.

Rates of Return

Capitalization rate, or cap rate, is one of the more popular rates of return used by real estate analysts. This is because cap rate offers a quick first-glance look at a property’s ability to pay its own way by expressing the relationship between a property’s value and its net operating income. Cap rate also provides real estate investors with an easy method for comparing similar properties.

Cash-on-cash return measures the ratio between a property’s anticipated first-year cash flow to the amount of investment required to purchase the property. Though cash on cash return does not account for the time value of money or for cash flows beyond the first year, this shortcoming is often overlooked because it does provide an easy way for real estate investors to compare the profitability of similar income-producing properties and investment opportunities quickly.

Internal rate of return is more complex because it requires a computation for time value of money and therefore requires a financial calculator or good real estate investment software. Nonetheless, it is widely-used by analysts because internal rate of return reveals in mathematical terms what a real estate investor’s initial cash investment will yield based on an expected stream of future cash flows discounted to equal today’s dollars. In other words, internal rate of return converts tomorrow’s dollars to today’s dollars and then computes your return on investment.

Here’s the point.

Take the time to conduct a thorough real estate analysis. Create the reports and returns and hold the numbers up to the light. This is the only reasonably certain way of making the right investment decision on any prospective real estate investment. If you do your real estate analysis correctly you’ll know whether the investment makes good financial sense or not, and almost certainly guarantee your real estate investing success.